Vicious Wear is a label founded by parents for the most extraordinary fashion for the most extraordinary people: children. They work and thin independently and don’t live by the rules of the fashion industry.
For their collections the support young, creative designers who develop special, high-quality clothing for babies and children between 0 and 6 years old, because even the youngest have a right to their own style. The details of Vicious Wear’s collections are appropriate for children but in a completely new way, not cute, but cheeky, not quiet, but loud and not arbitrary, but indistinguishable. Because kids don’t sit still, but constantly discover new things, their pieces are multifunctional talents. Rebellious looks, that show what he youngest people can really do: That’s what Vicious Wear stands for.

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